Wednesday, February 6 | 10:45am - 12:00pm
Pollstar, in association with the North American Concert Promoters Association, are excited to announce that Seth Godin, best-selling author and marketing guru, will present this year's keynote!
He is the author of thirteen bestsellers around the world and changed the way people think about marketing, transition and work. His books have been translated into more than 33 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers.
Seth says the artist's role is no longer about selling recorded music. It's about making that music free and instead creating revenue by connecting the fans at the live experience. With his friend Moby as one example, he has some vast marketing tools on how to do it.
Let your competitor stick with the Mad Men approach; marketing has become monumental and Seth can help you take yours to the next level.
Each registration includes one ticket to the 24th Annual Pollstar Awards Party on February 7 at Club Nokia.
To make it even easier for you, click here to take advantage of online registration.