By Gideon Gottfried
Posted Thursday, March 16, 2017 at 2:25 am
First Direct Arena - in Leeds, UK
The deal between the arena operator and the retail bank has been in place since first direct arena opened in 2013.
It means first direct customers receive a range of special treatments.
SMG Europe CEO John Sharkey commented: “The First Direct Arena is our flagship venue and we wanted a sponsor that matched our ambitions for it.”