Print Advertising - Rates & Ad Sizes
 

For over 30 years, Pollstar has been the Concert Industry's leading business trade publication. Along with managing the world's most extensive international database of concert tour information, Pollstar publishes timely news, extensive box office summaries, tour itineraries and vital industry contact information as well as providing in-depth research for industry professionals.

Pollstar publishes the magazine weekly along with several annual special editions a minimum of 48 issues per year. Pollstar also publishes a series of specialized contact directories.

Ad Sizes | Artwork | PDF Files | Upload | New Accounts | Production Fees

Printable Rates & Specs PDF

ALL ADS ARE FOUR-COLOR PROCESS

Rates effective March 1, 2013

US Rates and Frequency
Frequency
1 Full Page
Half Page
Two Fifths
Third
Quarter
Fifth
Sixth
Open
$2,199
$1,299
$999
$899
$699
$599
$549
6x
$2,099
$1,199
$899
$849
$649
$549
$499
12x
$1,999
$1,099
$849
$799
$599
$499
$449
25x
$1,899
$999
$799
$749
$549
$449
$399

UK Rates and Frequency
Frequency
1 Full Page
Half Page
Two Fifths
Third
Quarter
Fifth
Sixth
Open
1,499
799
699
599
449
399
329
6x
1,399
749
649
549
429
379
319
12x
1,299
699
629
529
399
349
299
25x
1,149
649
599
499
379
329
279
Registered in England and Wales. Registration number 03762053.

Advertising Options
Premium Positions
US
UK
Back Cover
$3,200
2,000
Inside Front Cover / Page 1
$3,200
2,000
Inside Back Cover
$2,900
1,800
Center Spread
$3,800
2,500

Premium Position prices include four color process
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Print Advertisement Sizes
Printable Rates & Specs PDF

ALL ADS ARE FOUR-COLOR PROCESS

One Page Full Bleed

One Page
Full Bleed

Bleed: 9" x 11 1/2"
23cm x 29.2cm
Live Area: 7 1/2" x 10"
19cm x 25.4cm
Trim: 8 1/2" x 11"
21.6cm x 28cm
Printable PDF template

One Page No Bleed
One Page
No Bleed

Live Area: 7 1/2" x 10"
19cm x 25.4cm
Trim: 8 1/2" x 11"
21.6 cm x 28cm
Printable PDF template
Half Page
Half Page
7 1/2" x 4 3/4"
19cm x 12.1cm
Printable PDF template
Half Page Vertical
Half Page
Vertical

3 5/8" x 9 1/2"
9.21cm x 24cm
Printable PDF template
Not Available in Directory
Two-Fifths Page
Two-Fifths
Page

3" x 9 1/2"
7.6cm x 24cm
Printable PDF template
Available in Directory Listings Only
Third Page

Third Page
Strip
7 1/2" x 3"
19cm x 7.6cm
Printable PDF template

Quarter Page - Block

Quarter Page
Block
3 5/8" x 4 3/4"
9.2cm x 12.1cm
Printable PDF template
Not Available in Directory

Quarter Page - strip
Quarter Page
Strip
7 1/2" x 2 1/4"

19cm x 5.7cm
Printable PDF template
Fifth Page
Fifth Page
3" x 4 3/4"
7.6cm x 12.1cm
Printable PDF template
Available in Directory Listings Only
Sixth Page
Sixth Page
3 5/8" x 3"
9.2cm x 7.6cm
Printable PDF template
Not Available in Directory

Fifth PageTwo Page Spread
Bleed: 17.5" x 11.5"
44.45cm x 29.21cm
Live Area: 16" x 10"
40.64cm x 25.4cm
Trim: 17" x 11"
43.18cm x 27.94cm
Printable PDF template


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New Accounts
New Accounts: Advance payment is required and pre-payment discounts are not available to new accounts.
Agency Commission: Full service advertising agencies recognized by POLLSTAR are allowed 15% agency commission (10% in the UK) on all invoices paid within 30 days. No commission on publisher's production costs.
Prepayment Discount: 5% cash discount for advance payment from established POLLSTAR ad clients.


Priority placement of ad insertions is based on size, color and date ad confirmation is signed and received.
Placement is not guaranteed unless specifically stated in writing by the responsible POLLSTAR advertising executive.
Guaranteed placement may be purchased for $300 additional (175 in the UK) per insertion when available.

Production Fees
Minimum of $250 for color adverts.
.
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Artwork Specs
 

Our preferred art files are flattened tifs (Photoshop) and flattened eps with embedded images and all fonts converted to paths (Illustrator). For all other file submissions please contact your advert sales representative.

Both Macintosh and PC formats will be accepted using these specifications:

Digital Requirements: Files must be created using Adobe CS3 InDesign (or earlier), Illustrator, Photoshop or QuarkExpress (v's. 6.5 -8), (Mac and PC). Pollstar prefers that ARTWORK is submitted in these native formats.
Please pay special attention to page or advert size and bleeds on full-page adverts. Our ability to edit PDF files can be limited.

PDF Submissions: In general, PDFs should meet PDF/X-1a standards. We recommend using Adobe Acrobat 6 to produce PDF files (Click to download Distiller Settings and copy to your Distillr\Settings folder). Compatibility must be Acrobat 4 (pdf 1.3). At this time we do not recommend using Adobe Acrobat 7 due to compatibility issues. For quality-control purposes, advertisers who submit PDF files may be required to supply native files.

All Graphics must be at least 300dpi at the same size used in the layout and saved as an EPS or TIF file.
• All color images must be CMYK (swop 20% preferred).
• We cannot accept RGB and indexed colors. All screen and printer fonts used must be submitted.

All spot colors should be converted to CMYK prior to distilling or PDF creation (unless advert is to print with a spot color). If advert is to print with spot colors do not convert to CMYK.

Files with transparency must be flattened in the native application prior to distilling or PDF creation.

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Pollstar Requirements: A match-proof is required for all insertions. Pollstar will not be responsible for error in your ad if a match-proof is not supplied prior to our advertising deadline. If time does not permit providing a physical match proof, a PDF file will be acceptable via e-mail to your ad-executive at Pollstar for reference purposes only. If a physical match-proof cannot be provided, we cannot guarantee the color match for your ad.

Printer Requirements: Files may submitted using: CD (non-returnable); WebNative (secure web transfer - instructions below). File Submission using WebNative must be packaged (.sit, .sea or .zip). Along with electronic files, please submit a file report listing all file names and supporting files.

Please use the following format for naming the file being uploaded - company name (first 8 letters) ad title (first 10 letters) date of ad first run (six digits).
Example - BigArenaSeeOurNew092702.eps

Please make sure your files include all fonts, photos and logos. If you have questions as to file types that will work please contact your Advertising Executive at Pollstar - 559-271-7900.

Printable Print Artwork Spec Sheet

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Upload Instructions   Printable Print Artwork Spec Sheet

Upload your Artwork using WebNative:
1. Open Web Browser
2. Go to - http://webnative.dumontprinting.com/webnative/listdir
3. Enter User Name - pollstar
4. Enter Password - pollstar
5. Click on - "Browse"
6. Click on - "Upload Files"
7. Click on - "Browse"
8. Select your local file on your computer
9. Click on - "Upload File"
10. Email the name of the file uploaded to WebNative to your ad-executive and carbon copy advertising@pollstar.com.


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Call your sales rep at 559-271-7900 or e-mail us today and make our audience YOUR audience.


POLLSTAR is a publication of POLLSTAR, a California corporation. Advertisers and their designated agents assume all responsibility for any claims or damages arising out of publication and agree to hold the publisher harmless against any such actions.
The content of all advertisements is subject to publisher’s approval. The word “Advertisement” may be inserted with any copy which, in the publisher's opinion, resembles editorial matter. Publisher reserves the right to reject any advertising not considered appropriate for publication.
All advertising agreements are entered into in Fresno, California. Any litigation pertaining to or arising from any and all agreements shall be commenced and prosecuted in Fresno County, California.
Rates effective December 1, 2012 and are payable in U.S. Dollars. Rates subject to change without notice.

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