preferred art files are flattened tifs (Photoshop) and flattened
eps with embedded images and all fonts converted to paths
(Illustrator). For all other file submissions please contact
your advert sales representative.
Macintosh and PC formats will be accepted using these specifications:
Digital Requirements: Files must be created using Adobe CS3 InDesign (or earlier), Illustrator, Photoshop or QuarkExpress (v's. 6.5 -8), (Mac
and PC). Pollstar prefers that ARTWORK is submitted in these
native formats. Please pay special attention to page or advert size and bleeds
on full-page adverts. Our ability to edit PDF files can be
general, PDFs should meet PDF/X-1a standards. We recommend
using Adobe Acrobat 6 to produce PDF files (Click
to download Distiller Settings and copy to your Distillr\Settings
folder). Compatibility must be Acrobat 4 (pdf 1.3). At
this time we do not recommend using Adobe Acrobat 7 due to
compatibility issues. For quality-control purposes, advertisers
who submit PDF files may be required to supply native files.
Graphics must be at least 300dpi at the same size used in
the layout and saved as an EPS or TIF file.
• All color images must
be CMYK (swop 20% preferred).
• We cannot accept RGB and
indexed colors. All screen and printer fonts used must be
spot colors should be converted to CMYK prior to distilling
or PDF creation (unless advert is to print with a spot color).
If advert is to print with spot colors do not convert to CMYK.
with transparency must be flattened in the native application
prior to distilling or PDF creation.
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Requirements: A match-proof is required for all insertions.
Pollstar will not be responsible for error in your ad if a
match-proof is not supplied prior to our advertising deadline. If time does not permit providing a physical match proof,
a PDF file will be acceptable via e-mail to your ad-executive
at Pollstar for reference purposes only. If a physical match-proof cannot be provided, we cannot
guarantee the color match for your ad.
may submitted using: CD (non-returnable); WebNative (secure
web transfer - instructions below). File
Submission using WebNative must be packaged (.sit, .sea or
.zip). Along with electronic files, please submit a
file report listing all file names and supporting files.
use the following format for naming the file being uploaded - company name (first 8 letters) ad title (first 10
letters) date of ad first run (six digits).
Example - BigArenaSeeOurNew092702.eps
make sure your files include all fonts, photos and logos.
If you have questions as to file types that will work please
contact your Advertising Executive at Pollstar - 559-271-7900.
Printable Print Artwork Spec Sheet
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