Our preferred art files are flattened tifs
(Photoshop) and flattened eps with embedded images and all fonts
converted to paths (Illustrator). For all other file submissions please
contact your advert sales representative.
Macintosh and PC formats will be accepted using these specifications:
Digital Requirements: Files
must be created using Adobe CS3 InDesign (or earlier), Illustrator,
Photoshop or QuarkExpress (v's. 6.5 -8), (Mac and PC). Pollstar prefers
that ARTWORK is submitted in these native formats.
pay special attention to page or advert size and bleeds on full-page
adverts. Our ability to edit PDF files can be limited.
Submissions: In general, PDFs should meet PDF/X-1a
standards. We recommend using Adobe Acrobat 6 to produce PDF files (Click to download
Distiller Settings and copy to your Distillr\Settings folder).
Compatibility must be Acrobat 4 (pdf 1.3). At this time we do not
recommend using Adobe Acrobat 7 due to compatibility issues. For
quality-control purposes, advertisers who submit PDF files may be
required to supply native files.
Graphics must be at least 300dpi at the same size used in the layout
and saved as an EPS or TIF file.
• All color images must be CMYK (swop 20% preferred).
• We cannot accept RGB and indexed colors. All screen and printer fonts
used must be submitted.
colors should be converted to CMYK prior to distilling or PDF creation
(unless advert is to print with a spot color). If advert is to print
with spot colors do not convert to CMYK.
with transparency must be flattened in the native application prior to
distilling or PDF creation.
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Pollstar Requirements: A
match-proof is required for all insertions. Pollstar will not be
responsible for error in your ad if a match-proof is not supplied prior
to our advertising deadline. If time does not permit
providing a physical match proof, a PDF file will be acceptable via
e-mail to your ad-executive at Pollstar for reference
purposes only. If a physical match-proof
cannot be provided, we cannot guarantee the color match for your ad.
may submitted using: CD (non-returnable); WebNative (secure web
transfer - instructions below). File Submission using WebNative must be
packaged (.sit, .sea or .zip). Along with electronic files, please
submit a file report listing all file names and supporting files.
use the following format for naming the file being uploaded
- company name (first 8 letters) ad title (first 10 letters) date of ad
first run (six digits).
Example - BigArenaSeeOurNew092702.eps
Please make sure your files include all fonts, photos and logos. If you
have questions as to file types that will work please contact your
Advertising Executive at Pollstar - 559-271-7900.
Printable Print Artwork
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