Ticketmaster has announced its latest technology platform, Verified Fan, which it claims will go a long way toward getting tickets into the hands of fans versus those pesky bots.  



Verified Fan is expected to change the “mechanisms of an onsale so that the speed of bots is no longer a factor in the rush to get tickets,” according to a statement.

The difference appears to be a registration period: the fan will not be in a rush to grab tickets during a presale but rather will provide info like email, phone number and/or a Ticketmaster account that TM will use to verify that the user is a real human.

The human being is then sent a unique code that provides access to purchase tickets at the stated onsale time.

“This is not a guarantee that every fan will get a ticket,” TM said, “but it does level the playing field so a fan is up against another fan – instead of a bot – that wants that same ticket.” The system is already in the early stages of a rollout with 1 million registrations through Ticketmaster Verified Fan and it has “already proven its success helping artists get tickets directly to fans.”