TicketWeb, a subsidiary of Ticketmaster, has acquired the Strobe Labs marketing platform, the company announced Aug. 10.

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TicketWeb

Strobe Labs was created to give promoters and venue staff a way to learn more about their customers and how to engage them.

 Adding Strobe technology to TicketWeb will create a dashboard for clients to check customer profiles, customize fan lists for direct marketing and email campaigns and create targeted campaigns involving Facebook, Instagram and Spotify.

“Strobe’s platform completely simplifies the complex process of fan segmentation and ad creation and placement,” Matt Shearer, senior VP, Ticketmaster small clubs and venues, said in a statement. “When you combine that with Ticketmaster’s massive reach, we think it instantly becomes a leading marketing tool in live music to help clubs connect with their fans and find incremental audiences.”

 The Strobe Labs program will eventually be incorporated into Ticketmaster.