When the Rose Parade kicks off in Pasadena, Calif., on New Year’s Day, its floats will be sponsored by the usual suspects and, believe it or not, the Forum in Inglewood.  


Photo: AP Photo / Damian Dovarganes

Forum Ingle Reopening - New, upholstered theatre seats line up for load-in Jan. 10 prior to the reopening of the Forum in Inglewood, Calif. The famed venue reopens after a $100 million rehab with a six-night run with Eagles Jan. 15-25.

The theme of the 129th anniversary of the parade is “Making A Difference” and many of the floats will be sponsored by cities like Carson, Riverside, Los Angeles and Alhambra, and television shows like “The Bachelor.”

Why would The Forum sponsor a float? It’s a big secret.