Round Table - “Theater
Environments For Arenas”
Brad Parsons, Arena Network
A highly successful new event implemented at the 2005 Concert
Industry Consortium was a group of round tables, covering a wide
range of topics and facilitated by some of the most highly respected
people in their fields. Running the gamut of industry concerns from
how to structure a deal to purchasing tour insurance to staying
sober on the road, conference guests could stop at one discussion
or visit them all for a taste of what’s happening in today’s
The ArenaNetwork currently comprises 43 arenas across the country.
The organization is for facilities that are not affiliated with
arena management companies. It introduces them to theatre setups
and gives a powerful routing opportunity for theatre shows.
For instance, “Disney on Ice” is a production that would
work perfectly in an arena’s theatre setup, according to Brad
Parsons. Therefore, it wasn’t surprising at all to see Mark
Duryea, booking director for Feld Entertainment (which produces
the show), dropping by for some info.
Other participants included arena executives who were interested
in knowing how AN works.
“Most people asked me relevant questions like, ‘How
much does it cost to do?’ and ‘How many shows can you
expect to achieve if you do something like this?’” Parsons
told Pollstar. “Some of it was numbers oriented. Fortunately,
I had backup from the ArenaNetwork guys who had done this already.”
Spokane Arena’s Kevin Twohig and Howard Zuckerman of Portland,
Ore.’s Rose Quarter – two participants in the ArenaNetwork
– dropped by for a visit, as did AEG Live’s Larry Vallon.
“Sometimes, people will look at something and not understand
its relevance,” Parsons said. “To me, the relevance
of this was very clear to other arena guys. ... If I was disappointed
in anything, it was that more agents or promoters or whatever didn’t