2012 Schedule

Topics ranged from ticket pricing and ticket providers to touring options for artists and everything in between. The opening reception was on Wednesday February 1 evening on the fourth floor pool deck of the JW Marriott Hotel. Admission was included with each registration. The Keynote Presentation, "Moneyball: The Art of Winning an Unfair Game" kicked-off Pollstar Live! 2012 on Thursday, February 2. Panel sessions continued Thursday through Friday afternoon. The 23rd Annual Pollstar Awards were held at Club Nokia that evening.

(Updated February 16, 2012)

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Wednesday, February 1

Event Live Expo at Los Angeles Convention Center

Private Meetings (Day)

11:00am - 6:30pm
Pollstar Live! 2012 Registration

5:30pm - 7:00pm
Pollstar Live! 2012 Opening Reception (Sponsored by Barclays Center)

Thursday, February 2

8:00am - 5:00pm - Pollstar Live! 2012 Registration
9:00am - 11:30am - Coffee Services (sponsored by Grand Canyon University)
8:00am - 5:00pm - Poster Contest (sponsored by Wells Fargo Theatre)
9:00am - 5:00pm - Career Center (sponsored by CAPS)
9:00am - 5:00pm - Cyber Cafe (sponsored by Stage Entertainment Touring Productions)
10:00am - 4:00pm - Event Live Expo
1:30pm - 4:00pm - Coffee Services (sponsored by i wireless Center)

9:00am - 11:00am

Breakfast At Event Live Expo

9:30am - 10:30am

Mentoring Sessions

- Bill Silva, Bill Silva Management
- Ron Kaplan, Monterey International
- Rob Light, CAA
- Bob Roux, Live Nation
Once again, the popular mentoring sessions bring some of the industry's biggest movers and shakers together to share knowledge, offer advice and give valuable pointers to their industry colleagues. From CAA's Rob Light on the agency side to top promoters including Bill Silva (who also manages Jason Mraz), Live Nation's Bob Roux and Monterey International's Ron Kaplan, the best in the business are available for face time Feb. 2.

11:00am - 12:30pm

Keynote - Moneyball: The Art Of Winning An Unfair Game

(Presented by NACPA)

- Michael Lewis, Author & Journalist
- Billy Beane, Oakland A's General Manager
- Moderated by Bob Lefsetz
Bob Lefsetz, industry analyst and author of the "Lefsetz Letter," had a lot to say about how the lessons of the Oscar-nominated "Moneyball" apply to the music business in his newsletter in recent months. In a unique keynote discussion Feb. 2, Lefsetz moderates a conversation with Michael Lewis, the author of the book that spawned the film, and Oakland A's manager Billy Beane, who applied seemingly obscure statistics to get the most bang for the buck in baseball's annual amateur draft. In doing so, Beane and his staff bucked baseball's conventional "wisdom" and lifted the lowly A's to competitiveness against the megabucks N.Y. Yankees and into the American League playoffs. Find out how it can pay to ignore "the way things are done" and use data in creative ways to compete against the big boys (and girls) even when dollars are tight. After the keynote, Beane and Lewis will be available for a "Moneyball" book signing at the Pollstar booth in the trade show area.

12:30pm - 1:00pm
Moneyball book signing at the Pollstar Booth

12:30pm - 2:00pm

No Host Lunch Break

2:00pm - 3:15pm

Evolve Or Die: From Four Walls To Partner To Promoter

(Presented by IAVM)
Moderator - Matt Gibson, Spokane Arena
- Rich Best, Live Nation
- Brad Bissell, CAA Nashville
- Lisa Cochran, Taco Bell Arena
- Darin Lashinsky, NS2
- Finn Taylor, Cirque du Soleil
- Ken Wachter, Resch Center
Lines are becoming blurred. Venues can no longer afford to wait for the phone to ring. Now buildings are learning to swim with the sharks yet still invite them over for dinner. Enjoy spirited conversation from panelists from all corners of the industry as they talk about the twisted state of live entertainment, how roles are changing at the speed of light, and how we all can work together to win at the end of the event night.

2:00pm - 3:15pm

Serious Funny Business

Moderator - Nick Nuciforo, CAA
- Judi Brown-Marmel, Levity Entertainment
- Ben Feigin, Anonymous Content
- Mitch Fried, Comedy Central
- Rick Greenstein, Gersh
- Sam Kinken, AEG Live
- Rich Super, Super Artists
Comedy is no laughing matter when it comes to ticket sales. And in tough economic times, funny men and women bring out the crowds looking for a little comic relief. Find out what makes comedy bookings different from the rest and why a little funny business is good business. Moderator Nick Nuciforo of CAA represents some of the biggest names in the business and the rest of his panel aren't slouches, either.

3:30pm - 4:45pm

Producing Successful Festival Environments

Moderator - Skip Paige, Goldenvoice
- Michael Eavis, Glastonbury Festivals
- Serge Grimaux, Intellitix
- Gary Richards, Hard Events
- Pasquale Rotella, Insomniac
- Shaul Zislin, Hangout Music Festival
Staging a festival is about a lot more than putting a bunch of bands on several stages in a park and waiting for the cash to roll in. Successful festivals are events; each has its own particular vibe and atmosphere. And they can be logistical nightmares, fraught with crowd and traffic control issues, nervous city officials, and demanding artists - all multiplied exponentially when compared with even a single superstar arena show. Thinking about starting a festival in your city? Learn from this discussion before pulling your permits.

3:30pm - 4:45pm

Taking The Crowd To The Cloud: Social Media In Music

Moderator - Kelli Richards, All Access
- Nic Adler, The Roxy
- Brandon Lucas, Carbonhouse
- Ian Rogers, Topspin Media
- Jaunique Sealey, Lady Gaga
- Aharon Weiner, FanKix
When a single tweet can reach tens or even hundreds of thousands of fans with one click of the "send" button, it's important to know how to make the most of important social media tools such as Twitter, Facebook and Foursquare. The benefits to promoters in letting fans know where the shows are might seem obvious, but with younger fans living much of their lives online, artists are more able than ever to establish one-to-one relationships with their fans. Lady Gaga's team has helped make her a superstar via Twitter, and The Roxy has reemerged as a Hollywood force through the deft use of social media. Find out how to make it work for you.

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Friday, February 3

9:00am - 5:00pm - Registration
9:00am - 5:00pm - Event Live Expo
9:00am - 4:00pm - Career Center (sponsored by CAPS)
9:00am - 5:00pm - Cyber Cafe (sponsored by Stage Entertainment Touring Productions)
9:00am - 11:30am - Coffee Services (sponsored by Soccer Stadium Alliance)
9:00am - 3:00pm - Poster Contest (sponsored by Wells Fargo Theatre)

9:30am - 10:45am

Educational Ties To Entertainment

Moderator - Barbara Hubbard, Mother Hubbard
- Dennis D'Amico, You Rock Media
- Vicki Hawarden, IAVN
- Brennin Hunt, X Factor
- Ron Janeczko, Taco Bell Arena
Where are the next crop of sharp agents, managers, facility operators and marketers coming from? Increasingly, they are coming from educational programs geared to the live entertainment industry rather than the mailroom.

9:30am - 10:45am

Full Service Performing Arts Centers

Moderator - Brian Swanson, Monterey International
- Mike Carr, Broward Center for the Performing Arts
- Christi Dortch, Tennessee Performing Arts Center
- Rick Farrell, ICM
- Gerald Henley, Fox Cities Performing Arts Center
- Kelly Milukas, Professional Facilities Management
- Bob Papke, SMG
The PAC isn't just for the opera any more. And agencies are finding they aren't likely to be the easy mark for a big guarantee, either. PACs are evolving into premier venues for a variety of entertainment, managed not by the biggest donor to the symphony but by a seasoned concert pro. But there's still a unique set of hoops needing traversing for the PAC staff. Learn how to avoid the pitfalls and expand your program or itinerary.

9:30am - 10:45am

Policing Holds & Date Conflicts

Moderator - Fred Rosen, Outbox Enterprises
- Jo-Ann Armstrong, Honda Center
- Rob Beckham, William Morris Endeavor Nashville
- Michael Marion, Verizon Arena
- Scott Mullen, i wireless Center
- Jon Petrunak, SMG
- Danny Zelisko, Danny Zelisko Presents
A panel that's long overdue: Everybody is putting dates on hold - from promoters to agents to facility managers like SMG and ArenaNetwork. So when there are first and second holds on a date, what is the criteria for getting the pole versus second position? And who moderates the conflicts? Rosen, the outspoken man who built Ticketmaster, is the kind of neutral party that can work this out.

11:00am - 12:15pm

Profits? Someone's Got To Be Making Money

Moderator - Dan Steinberg, Square Peg Concerts
- Mike DuCharme, AEG Live
- Cathy Felling, Staff Pro
- Harlan Frey, Roadrunner Records
- Jerry Goldman, SMG BOK Center
- Paul Lohr, New Frontier Touring
- Jonathan Shank, Red Light Management
- Andy Somers, The Agency Group
- Jason Zink, Sherpa Concerts
If the concert industry is "a river of nickels," who is managing to divert enough of them to turn a profit? And, more importantly, how are they doing it? Yes, somebody's making money - and some of the most creative entrepreneurs from the independent ranks as well as those from the international powerhouses are here to tell you how.

11:00am - 12:15pm

How To Survive & Shape Your Incoming Communications Tsunami

Moderator - Maria Brunner, Insight Management
- Ryan Chisholm, Bill Silva Entertainment
- Brad Locker, Live Nation
- Jim McCue, SMG
- Greg Terlizzi, Live Nation
Ever feel like you're on an electronic leash? This session will deal with the onslaught of emails, texting, phone calls, etc., that we deal with on a daily basis. How effective are we, really, and how can we keep a personal life within all of this?

11:00am - 12:15pm

Who Pays? The ASCAP, BMI & SESAC Conundrum

Moderator - John Scheck, Pepsi Center
- Allen Alexander, ASCAP
- Robert Pauley, SESAC
- Brian Philbin, BMI
- Madeline Schilder, AEG Live
- Russ Simons, Venue Solutions Group
Knowing who holds what rights to what music, publishing or performances is not just important, failure to know - and especially to pay - can be expensive for any venue and even fatally costly to a small club. Learn to navigate the rights minefield with reps from the three major rights organizations and others in the know.

12:15pm - 2:00pm

Buffet Lunch

(Sponsored by DG Medios and allphones arena)

2:00pm - 3:15pm

The 10 Commandments Of Live Event Safety

Co-Moderator - John Brown, Brown United
Co-Moderator - Mary Lou Figley, Stageco
- Steven Adelman, Adelman Law Group
- James Chippendale, Doodson Insurance
- Dave Frey, Cheap Trick
- Hadden Hippsley, Bonnaroo/Outside Lands
- Karl Ruling, PLASA
- Ed Wannebo, Kenny Chesney
It's been one of the worst years on record for event safety, with the fatal Indiana State Fair stage collapse as the standard bearer. Many of the panelists are working with PLASA on a best practices paper to present to agencies and promoters. Much needs to be changed, including that many artists have clauses in their contracts giving them the last say on whether the show can go on - a clause that Sugarland had in its rider and something the panel will certainly address. The panel includes Dave Frey, who nearly got killed, along with his clients, at a stage collapse, and plain speakers like Messina and Chippendale.

2:00pm - 3:15pm

Touring South To The Other Americas

Moderator - Chopper Borges, Latin Tour Solutions
- Maria Cristina Garcia Cepeda, Auditorio Nacional
- Jason Greene, Bluefish International
- Emily Simonitsch, Live Nation
It's no secret there's a lot of oro to be made south of the border. And we're not just talking Mexico or Puerto Rico, either. With Brazil's emerging economy and venues filling with fans throughout Central and South America, there are opportunities to be had - and, of course, logistics to be worked out for artists, their reps and crews. Find out if a southern excursion is for you.

2:00pm - 3:15pm

From Gazzarri's To Staples Center - A Sublime Journey
A Conversation with Randy Phillips

Hosted by Elliott Lefko, Goldenvoice
- Randy Phillips, AEG Live
The President of AEG Live has had a storied history, from managing Rod Stewart to Guns 'N Roses to Usher, signing Sublime to his label Gasoline Alley, putting Britney Spears on the road for the first time, building theatres and arenas, putting on festivals and - in his most public appearance - being in the spotlight before and after Michael Jackson's death. What will Randy talk about though? Not even his associate Lefko knows. Just come and find out.

3:30pm - 4:45pm

Rod Essig's Country Music 2012

Moderator - Rod Essig, CAA
Rods country music panels have long been popular among conference attendees, and hes back once again to share his knowledge of the latest trends emanating from the Third Coast.

3:30pm - 4:45pm

Alternative Ticketing & Social Media

Moderator - Stuart Ross, Red Light Management
- Bill Ashton, ScoreBig
- Andrew Dreskin, Ticketfly
- Jeff Gale, TicketBiscuit
- Daren Libonati, Justice Entertainment Group
- Jim McCarthy, Goldstar
With recent announcements of ticket sellers Ticketmaster being but one taking at least part of their inventories to Facebook, and companies like Ticketfly making social media platforms part of their brands, this panel is especially timely. Learn how to take advantage of not only a new platform for selling shows, but finding fans where they live at least online.

3:30pm - 4:45pm

Casino Buyers: The Steady Touring Game

Moderator - David Julian, Mystic Lake Casino
- Rob Heller, William Morris Endeavor
- Kell Houston, Houston Productions
- Kurt Melien, Caesars Entertainment
- Matt Mingrone, Eagle Mountain Casino
- Frank Wing, APA
Casinos long ago ceased to be the venues of last resorts for artists facing the waning days of their careers. Emerging artists as well as longtime fan favorites are now helping casino talent buyers book for the drop, and paying their own way, too.

6:30pm - 11:00pm